Anger: it’s one of the most powerful emotional triggers. Marketers know it and so do ISIS’s recruiters. Anger is truly powerful: it makes people act without thought, buy without thought, accept without thought. That is exactly what ISIS needs to get people to join their ranks.
On the first day of Ramadan 2017, ISIS attacked three buses carrying Coptic (native Egyptian Christians) children on a field trip to Saint-Samuel’s monastery near Minya.
ISIS killed children on a field trip. How tough and manly of you, ISIS. God is surely impressed with your devotion and bravery. Your mothers must be so proud of you. Here, you deserve a (poisoned) biscuit.